Consumer behaviour Essay Example | Topics and Well Written Essays - 1250 words - 1

Consumer behaviour - Essay Example Moreover, these traits mostly represent the processes used when consumers are considering physical products for purchase. Most tourists make travel decisions based on the influence of their friends or family members, or due to the emotional appeal of tourist destinations. It is important to understand that tourists usually undertake varied decision making processes when they choose to go on holiday. A good example of this is the scenario where people who were not meaning to go on a visit any where suddenly make a last minute decision to accompany friends or family members to exotic lands. According to (Solomon, Bamossy, Askegarrd, and Hogg 2009) in modern times, there are tourist behaviours such ‘‘last-minute’’ decisions to travel show that traditional decision-making methods are becoming irrelevant. There are even more factors that travellers decide to use in determining the choices of tourist destinations that they decide on. For instance, it would appear that for some travellers, the choice of where or when to travel is an ongoing process which may be changed even after a decision has been made on the preferred destination. In addition, more and more travellers are allowing their decisions to be influenced by nostalgia, travel party, and date. Travellers today are also more ready to expose themselves to surprises as they feel that this is the only way in which they will authentically be able to experience any destination. According to Alain Decrop, there are travelers who choose travel destinations even without conducting any research on the culture of the places they are going to visit in order to experience the chosen destinations in a more unbiased manner (Decrop 2005). In such cases, what is unexpected adds to the excitement of the first time experiences of the tourists. Planning for a holiday will remove the excitement of first landing in a foreign land and thus destroy the whole purpose of travelling in the first place. 2. Com pare the information search process, as it is described in the case, with the search process that consumers might follow for one other product category (e.g. a household appliance or a perfume). When making purchase decisions, consumers may take into consideration a lot of information; particularly when deciding on a product brand such as a car or a sofa set. This differs from the decision making processes used by tourists when picking vacation destinations. Many consumers do not pick household appliances on a whim; or decide to order for these products from a store while leaving the decision on colour or texture to the seller so as to experience the element of surprise. For the most part, household goods and other such products are chosen after consumers embark on sequential decision processes in which various options are considered in a systematic method until the customer arrives at his or her last remaining choice. Following this evaluation process, the customers will choose the product they wish to purchase. Moreover, there are other ways in which purchasing decisions made during the procurement of products are somewhat similar to those used when travellers are picking on vacation spots. This is because a consumer can change his or her mind and pick on a competitor’s merchandise instead; or cancel the acquisition altogether. This could be spurred by impolite staff in the place of transaction, a long queue, or even a complicated

Dubai Vs. USA Essay Example | Topics and Well Written Essays - 500 words

Dubai Vs. USA - Essay Example Body language forms an important part of the communication process though it does not stand as the only form of communication. Non-verbal communication will incorporate many aspects such as dressing, culture and region. In Dubai, males commonly put on long dresses. This has formed an important part of non-verbal communication often relating to the Muslim culture with other Muslims doing the same in other parts of the world. In America, the dress code is different. Men will less likely be found in such long dresses and if found, the conclusion made is that they could be a Muslim. Women in Dubai which is a male dominated region speak softly. Though significant steps have been made to address the issue and empower the women, the culture they have been brought up in dictated that they should be loyal to their husbands which makes them or puts them in an awkward state. Comparing that with the U.S., one realizes that women in the U.S. are more vocal. They take control of things and spear head changes in their respective places of influence. This has been cultivated by the culture they have brought up in. The two differing cultures have different expectations for each gender with the Arab in Dubai recovering from a purely male dominated one and the U.S. being a fairly equal power population. Therefore, looking at the verbal and non-verbal communication in those places, the change that will likely be noted is lack of confidence in some of the ladies in Dubai while those in the U.S. will take the center stage and deliver the message they wanted. Whereas most people will likely adapt to the American culture and be in a position to maneuver well in communication, study has shown that a business trip to Dubai will be more complicated. Though not a must, one will be in a better position if he can fairly utilize verbal and nonverbal communication. On top of this, he should be in a position to follow and understand the basic pointers in the Arab workplace. The role of